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Web and Mobile App Recommendations

For Cook Smarts

Users: People who are looking to make cooking at home more convenient, efficient and more enjoyable.

Methods: Competitive Audit I Competitive Testing I Heuristic Analysis I A/B Testing I System Usability Scale I NASA TLI

Tools: Sketch I Axure  

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The Challenge

Create and test a prototype of recommendations based on initial research.

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The Solution

  • Reformat Recipes

  • Integrate a Mobile Application

  • Increase the Visibility of Key Features


Findings and Recommendations


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The Approach

Empathize with meal subscription users and gather insights about what could be done better. Synthesize findings, create an interactive prototype and then test the hypothesis with users using A/B Testing.


Who is the user? What are they using?

To best understand the user I conducted user and stakeholder interviews. To better understand the market, I conducted a competitive audit and competitive testing of other meal and recipe services.

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What should be different?

  • Reformat Recipes

    -Bold ingredients

    -Place measurements in recipe

    -Optimize the measurements given

  • Integrate a Mobile Application

    -Incorporate tabbing between sections

  • Increase the Visibility of Key Features

    -Reorient buttons


What will these recommendations look like in a Mobile App?

 
 

What do users think?

I conducted immersive A/B Testing in user’s kitchens. NASA’s Task Load Index and the System Usability Scale were used to calculate the results.

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What was the result?

Overall users had on average 2 less errors and double the usability score when using the prototype version of Cook Smarts.