Multi-Touchpoint User Experience Strategy
For Little Brother - Friends of the Elderly
Client: Little Brothers - Friends of the Elderly, an organization that works to end loneliness and isolation in the elderly.
Methods: Secondary Research I Strategy Map I Implementation Road Map I Google HEART Measurement Methods
Tools: Sketch I Stop-Motion Story Boards
After speaking with a representative from Little Brothers - Friends of the Elderly about the organization.
We were given specific organization goal to help us focus our effort.
Goal: Provide a UX Strategy to increase elder involvement by 100 participants by July 2019.
Boost Enrollment by Expanding Upon Partnerships and Maximizing Already Established Community Partners and proving them with educational materials about loneliness and what Little Brothers does.
Reframe Events to Acknowledge Elder Capacity to Contribute. Instead of thinking of events that "help" elders, find way to help them feel just valued and helpful as they are!
Together, with my team, we developed a strategy to meet the needs of both the "elders" and the organization.
All user experience touch points for the Little Brothers Longfellow effort will help isolated elders to feel included and empowered so they are able to feel a part of the community. We will do this by focusing on awareness and partnership.
How will Little Brothers Boost Enrollment?
Stop-Motion storyboards were created to show what it might look like to reach out to partners.
Sample pamphlets were made to show what could be used to help educate partners about loneliness and their role to help.
How will Little Brothers Re-frame Events?
Reframe Events to Acknowledge Elder Capacity to Contribute.
Instead of thinking of events that "help" elders, find way to help them feel just valued and helpful as they are!
Full video recommendation proposal sent to Little Brothers
When should each part of implementation take place?
After proposing this action plan I framed a potential implementation strategy plan with check in points to keep Little Brothers on track to meet goal of 100 new elders by July 2019.