Usability Testing and Recommendations
For Local Crate
Users: People who what a meal subscription box that focuses on local produce with local recipes.
Methods: Heuristic Analysis I Usability Testing I Data Synthesis I Finding & Recommendation Report
Tools: Trello I Axure
Test the usability of Local Crate's Website in order to provide usability recommendations to improve the overall usability of the site.
Break the original 2 step sign up process into 4 distinct parts to ensure a more understandable sign up process.
The 4 Steps of the New Process:
Choose Your Meals
Create a test plan that combines what our team hypothesizes to be weak points for the site and the usability issues already flagged by Local Crate.
Usability Testing Goals
After conducting a heuristic analysis my team we decided on our goals for usability testing:
Identify opportunities for workflow improvement in signing up.
Identify “pain points” with crate modification.
Identify “pain points” with usability of current subscribers.
Highlight opportunities to improve subscriber clarity.
What Did Testing Tell Us?
While the users were engaged with the mission of Local Crate, all users had issues with the way-finding of either signing up and/or ordering their first crate.
"I don't really know what to do."
"What am I choosing?"
"Do I need to pick them before I can sign up?"
" I am genuinely lost"
After conducting usability testing our group broke out to synthesize findings and develop individual recommendation plans.
Based on my findings, Local Crate needed to refine the way that users signed up for a crate.