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Usability Testing and Recommendations

For Local Crate

Users: People who what a meal subscription box that focuses on local produce with local recipes.

Methods: Heuristic Analysis I Usability Testing I Data Synthesis I Finding & Recommendation Report

Tools: Trello I Axure

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The Challenge

Test the usability of Local Crate's Website in order to provide usability recommendations to improve the overall usability of the site.  

 

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The Solution

Break the original 2 step sign up process into 4 distinct parts to ensure a more understandable sign up process.

The 4 Steps of the New Process:

  • Plan Selection

  • Recipe Preferences

  • Choose Your Meals

  • Finalize Order


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The Approach

Create a test plan that combines what our team hypothesizes to be weak points for the site and the usability issues already flagged by Local Crate.


Usability Testing Goals

After conducting a heuristic analysis my team we decided on our goals for usability testing:

  • Identify opportunities for workflow improvement in signing up.

  • Identify “pain points” with crate modification.

  • Identify “pain points” with usability of current subscribers.

  • Highlight opportunities to improve subscriber clarity. 


What Did Testing Tell Us?

While the users were engaged with the mission of Local Crate, all users had issues with the way-finding of either signing up   and/or ordering their first crate. 

User Quotes:

"I don't really know what to do."

"What am I choosing?"

"Do I need to pick them before I can sign up?"

" I am genuinely lost"


Our Findings

After conducting usability testing our group broke out to synthesize findings and develop individual recommendation plans.

Based on my findings, Local Crate needed to refine the way that users signed up for a crate.
 

Full Findings and Recommendation Report


What would this 4 step process look like?

After selecting "Sign up" user are taken to this plan page so they know how many meals they will subscribe for, rather than right to the "choose your meal".

After selecting "Sign up" user are taken to this plan page so they know how many meals they will subscribe for, rather than right to the "choose your meal".

After choosing how many meals to subscribe to, users are taken to the already Local Crate "Recipe Preference" that few users found during testing, even with prompting.

After choosing how many meals to subscribe to, users are taken to the already Local Crate "Recipe Preference" that few users found during testing, even with prompting.